Avara is an Indian-American singer, producer, and storyteller weaving R&B, soul, and experimental pop into something entirely her own. Her music feels like late-night conversations—intimate, cinematic, and achingly real. Raised between Atlanta and Austin and now based in Los Angeles, Avara draws from a rich tapestry of classical Indian music, 2000s R&B, and contemporary soul, threading it all through a lens of deep emotionality and sonic curiosity.
With co-signs from artists like SZA, H.E.R., and Jeremih, millions of streams across platforms, and a mixtape (a softer place to land) that’s already redefining what healing sounds like, Avara is one of the most compelling new voices in alternative R&B/soul. Her rise has been fueled not just by the music, but by a growing community captivated by her self-directed content—breathtaking visuals, behind-the-scenes glimpses into her production process, and vulnerable storytelling that pulls back the curtain on what it means to create. This rare combination of sonic depth and visual intimacy has led to viral moments across TikTok and Instagram, making her both an artist’s artist and a fan favorite."
-
From the DMV, Kinrose embodies everything that makes the region a budding hotbed of rising hip-hop names to know, the quirky and confident style combined with lyrics that are cheeky, off-center, and stacked with flavorful entendre. The ultra-fresh and independently magnetic sound promises to spellbind your ears on any spin. His debut EP easygrowing saw critical acclaim across the playlist and blogosphere and announced Kinrose as a rising star in alternative hip-hop where he has continued to grow his fanbase through his recent collab project every garden."
-
KELS has been based in Atlanta for three years, and went on a 52 show US Tour in 2023 independently with no management and no label. Her following grew by 5 times while she was on the road for 8 months. Her fans funded the entire tour. KELS recently headlined the Atlanta Jazz Festival in May 2024, opening for Andre 3000. In 2024 she headed back on another independent tour for a 25 show run in the Northeast that started in August 2024. She is currently working on her debut EP and album."
