Sterling Elza is a Red Dirt singer/songwriter raised deep in the Texas Panhandle. Born into a ranching family that already had 3 musicians, Sterling took to music from the beginning with guitar lessons starting at the age of 5. Drawing influences from his parents' music which could range from "old school Red Dirt" to top 40 country all the way to grunge and classic rock, Sterling began his musical journey. Sterling continued taking guitar lessons until he moved to Florida where he played tennis at the IMG Academy. After the passing of his uncle - "Big Ster" - and 3 years in Florida, Sterling decided it was time to make a change and fully commit to a life and career in music. A move back to Texas seemed like the perfect choice for a budding songwriter. Now calling New Braunfels home, Sterling launced into the Red Dirt scene with the 2024 release of his debut album, Simpler Days. His album cracked the Top 25 Rock Albums on Apple, and the following week, his single Next Week entered the Top 40 Apple Rock Songs chart. The love of music and the passion to perform drive him to continue perfecting his craft and learning from some of the best in the business. With a five-piece band and a wall of sound, it won't be long before Sterling Elza is a household name in Red Dirt music.
Cole Barnhill - Hailing from what he proudly calls “the music capital of the world,” Lubbock, TX, Cole Barnhill kicked off his music career at just 17 years old—cutting his teeth in local bars with his band. In the years since, he’s carved out a signature Texas Rock sound that blends raw energy, melodic vocals, and heavy guitars. The result? Millions of streams across platforms and a fiercely loyal
fanbase that stretches far beyond state lines.
Known for their electrifying live performances, Cole and his band deliver a high-octane, no-frills rock show that leaves a lasting impression. Whether it’s a packed club in Austin or a festival crowd in Oklahoma, they bring unmatched energy that gets every crowd on their feet.
After Cole exploded onto the scene with his first collaboration, “Daydreams” with giants in the scene, Treaty Oak Revival. Cole is now rolling out his first EP since his debut album, “Welcome To My World”. The first single offers a glimpse of what’s to come “Run,” a gritty, guitar-driven anthem that showcases Cole’s sharp songwriting and undeniable momentum.
With a fresh sound in an oversaturated scene, Cole Barnhill is quickly becoming a name to watch in modern rock and Texas Red Dirt country—and he’s just getting started.
