Step into the mind of a power player in the music business as Terrence “Atl Snake” Hawkins brings his decades of experience to Patchwerk Recording Studios for a special edition of our Weekend Werkshop Series.

In "The CEO Mentality: Running Your Artist’s Career Like a Business," ATLSnake will break down what it truly means to manage an artist at a professional level—and how to think like a CEO while doing it.

Terrence “Atl Snake” Hawkins is a seasoned music executive and respected artist manager from East Atlanta, best known for his street-smart, no-nonsense approach to artist development and career strategy. With over two decades in the industry, ATLSnake has played a major role in shaping the careers of some of hip-hop’s most influential names, including Gucci Mane, Young Thug, and T.I., serving in key roles such as road manager and strategic advisor.

He began his music industry journey as Head of A&R at Tyson Records, a label founded by legendary boxer Mike Tyson in the late 1990s. He later joined the team at Czar Entertainment, a management powerhouse known for representing artists like The Game and Pleasure P.

ATLSnake is respected for his direct, experience-driven mentorship and real-world music business acumen, often emphasizing the importance of having a “CEO mentality” when managing artists. He bridges the gap between industry know-how and street smarts, making him a valuable figure for both up-and-coming managers and independent artists.

ATLSnake will offer raw insight into what it takes to build, manage, and scale an artist's career in today's ever-changing industry.

This session will cover:

• What artist management really is—and what it’s not
• Understanding the roles and levels of artist management
• When an artist is truly ready for management
• How managers get paid (and how to structure deals)
• How to identify unconventional revenue streams for your artists
• Plus so much more! 

Whether you’re an aspiring manager, a current industry professional, or an artist looking to build a solid team, this workshop is packed with real-world gems, unfiltered advice, and strategies that will elevate your game.

Seats are limited. Come prepared to take notes, ask questions, and learn directly from one of Atlanta’s most respected music executives.